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Advanced Property Auction was formed by Richard Worrall, who having spent over 20 years in Estate Agency had seen the way people look at property dramatically change. Most buyers now start their search online and with fall through rates at an all-time high vendors are looking at other ways to sell their property faster and more securely.
Advanced Property Auction was established in the West Yorkshire area in 2018 and for the first two years offered the service mainly to independent estate agents in those surrounding districts. Success came from having a well-designed auction platform and developing a close supportive working relationship with several the property agents in the local area. Once the agents began to realise the advantages the system offers both to their clients and themselves the numbers of properties placed for sale on the site started to increase significantly and the business now operate successfully with a high volume of repeat and ongoing business coming from the network of agents that we work closely with resulting in increasing levels of income and profits for the agents and a 98% success rate for the property owners.
In 2020 we took the decision to expand the model on a nationwide basis through franchising. Franchisees are committed to their businesses and provide a high level of customer service to their clients and that’s what we need on a local level. Our business success in each franchise area is based upon the local relationships developed and maintained by the franchisee with the local independent estate agents – we don’t need to work with every estate agent in the area – we prefer to work with a smaller number who are really committed to the system and support them to be successful and offer the service to their clients.
Advanced Property Auction gives Estate Agents another angle to their business in offering the vendor a COMMISSION FREE product on properties where they wish to achieve a faster and more secure sale. Our online Auction property portal allows buyers to bid on properties and safely secure a sale by paying an upfront reservation fee. This gives both buyer and seller the security and peace of mind of knowing the sale will complete.
Large estate agents have been offering traditional “in the room” auction services to their clients for many years and some of them have moved to having an online option as well. Advanced Property Auctions works with smaller independent estate agents enabling them to offer the modern method of auctioning to their clients as an additional service to the traditional estate agency method of sale.
When a client’s property is suitable for an online auction method of sale they introduce the service them and use our documentation process to register the property for sale via our website and auction process and then we do the rest of the work. The average fee paid to the agent is £4000 per property which is significantly higher than the average estate agency fee and for a lot less time and work.
Fees are paid by the purchaser once the sale has been agreed and we offer a fee split to the agent that enables them to achieve a fee which is often three or four time higher than the agency fee that would have been achieved. The balance of the fee is then split between us and the local franchisee.
Quite often the franchisee’s fee is paid without the local franchisee having had any involvement in the sale at all – the local agent has listed the property and the auction has concluded without any input from the local franchisee who benefits from ongoing passive income which is a central part of the franchise model.
By offering Estate Agents another angle to their business we aim to make our franchise the best online property auction house in the UK.
Our online auction system is safe, effective and user friendly. We’ve invested in a bespoke market leading system that covers all aspects of the process – the auction, the sale, compliance and the legal exchanges.
Our business system gives you everything that is needed to run a safe and successful property auction and sales service including online documentation, conveyancing, compliance with all legislation re property sales and money laundering, client’s accounts for safe transfer of the sale proceeds, payment systems for agents fees and accounting systems, support and advice for our franchisees.
In addition to the auction and sales process we also offer a range of add on services including surveys, conveyancing, mortgage arrangement and removals and at all centrally negotiated terms that are attractive to the property owner and generate extra income for our franchisees without doing any extra work.
With over 20 years’ experience in the property market we understand what the market requires – an effective and secure method of selling and buying property giving the vendor and the purchaser a more satisfying experience.
Our business model is based upon repeat business and referrals from the agents that we work with and thereby creating a long-term business model that is incredibly rewarding.
Our brand values are all about service and confidence. Our customers place a huge amount of trust in us – they let us sell their most prized possession - their homes. We want to maintain our quality, to ensure the brand continues to grow. Our whole marketing strategy is focused around brand development and we have an array of online marketing and business development tools and systems that continue to develop the brand and bring new customers to us daily. Its thorough, its sophisticated and most of all it works.
Once your relationships with the local agents in your area are established, they will continue to refer vendors to the site where our support team provides any assistance that they need to complete the auction and sale process. As a franchisee you don’t need to be involved in this – you could be on holiday or enjoying some family time until your income from the sale lands in your bank account.
The level of capital required to establish the business as a new franchisee is low as we don’t want a high initial fee to be a reason not to come into the business. It’s an indication of your commitment and most of the initial fee is spent back supporting you as a new franchisee to get the business up and running in your local area
This is a very attractive business that is lifestyle friendly and can generate a high level of personal income giving financial security to you and your family.
We want like-minded individuals with a track record in developing business relationships who want to join our network and enjoy the atmosphere that property sales generate.
If you are looking to become part of the UK property market, then the Advance Property Auction franchise is really the way do it. The UK property market is changing, and increasingly the online sphere is the way people are doing business. Why not join us and be a disruptor of the UK property market?
The best way to learn more about the Advanced Property Auction franchise is by requesting a franchise pack. You'll be able to learn more information about the business opportunity, potential returns and more.
Request a Franchising Brochure
